"Glory Legend: Cristiano Ronaldo" Limited-Edition Pop-Up Event Lands at Beijing apm, Keeping the Legend Alive and Fueling the Soccer Craze

With the excitement of the World Cup still in the air, soccer fans around the world continue to show their passion for the sport. From August 1 to September 6, the "Glory Legend: Cristiano Ronaldo" limited-edition pop-up event is making its debut at Beijing apm in Wangfujing, Beijing, China. Spanning the atriums of Zones B and C on the first floor and the L7 Terrace Garden, the event creates a unique urban soccer-themed extravaganza for visitors and fans alike.

Themed Spaces Unveiled: Decoding Legendary Symbols

Centered on Cristiano Ronaldo's career and his fighting spirit, this pop-up leverages eye-catching installations and digital technology to offer a multifaceted experience—including cultural exhibitions, interactive photo spots, and limited-edition merchandise—crafting a trendy space exclusively for fans.

Ground Floor Zone B Atrium: Cristiano Ronaldo-Themed Pop-Up Store

The space features a giant jersey display area and a themed slogan photo wall. The store offers a curated selection of exclusive merchandise—including reissued autographed jerseys, commemorative pins, and trendy apparel—providing a one-stop experience for both photo opportunities and shopping.

L7 Terrace Garden: Cristiano Ronaldo's Legendary Glory Photo Spot

Highlights from Ronaldo's career are brought to life through a series of images, and the expansive views from the upper levels provide fans with an exclusive photo spot high above the city.

Ground Floor Zone C Atrium: "Cristiano Ronaldo AI Photo Op Zone" (Opening August 13)

A virtual Ronaldo recreates his iconic celebration moves and various interactive poses, offering fans an immersive, up-close experience to pose alongside him and to capture their own personalized photos.

As excitement continues to build, the limited-time pop-up event has arrived as promised. We invite everyone to visit Beijing apm to experience the passion and romance unique to the soccer field right in the heart of the city, and join us for this long-awaited rendezvous with a legend.

Event Dates: August 1–September 6

Venue: Beijing apm, 138 Wangfujing Street, Dongcheng District, Beijing